PDF Ebook The Marketing Gurus: Lessons from the Best Marketing Books of All Time, by The Editors at Soundview Executive Book, Chris Murray
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time, by The Editors at Soundview Executive Book, Chris Murray
PDF Ebook The Marketing Gurus: Lessons from the Best Marketing Books of All Time, by The Editors at Soundview Executive Book, Chris Murray
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Indispensable summaries of the best marketing books of our time
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Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.�
Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students.
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Who are the gurus? They include:
���•�Guy Kawasaki�on How to Drive Your Competition Crazy
���•�Geoffrey Moore�on marketing high technology, in Crossing the Chasm.
���•�Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
���•�Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
���•�Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
���•�Seth Godin on how to create a Purple Cow that will take off through word of mouth.
���•�Lisa Johnson and Andrea Learned�on marketing to women in Don’t Think Pink.
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The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru.
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www.summary.com
From the Trade Paperback edition.
- Sales Rank: #851073 in eBooks
- Published on: 2006-07-20
- Released on: 2006-07-20
- Format: Kindle eBook
From Publishers Weekly
As the editor of Soundview Executive Book Summaries, which distills business books into 5,000-word recaps, Murray offers 17 such summaries of marketing books published in the last 15 years. It's arguably a narrow range for the best "of all time"—even with big names like Regis McKenna and Sergio Zyman on board. Each book summary begins with a quick summation, often making redundant the introductions written especially for the collection. And though the condensed versions manage to extract the key ideas from each text, some authors fare better than others. Faith Popcorn's unique voice survives compression, for example, much better than Seth Godin's does. The selected books are sequenced to suggest a broader argument that runs from connecting with customers to marketing in the 21st century, but the actual connections between the various works are largely unstated. Unless you're completely new to marketing research, chances are you've come across at least one of these books already, but Soundview's summaries are a good introduction for those with no background. (June)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
Chris Murray is the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business books every year.
Most helpful customer reviews
11 of 12 people found the following review helpful.
Guru Review....excellent
By M. Van Der Meulen
I had to pick a book and write a review as part of an assignment of for may graduate marketing class. Having no marketing experience I took a shot in the dark and picked this book.
I am so glad I did. Although the authors of the original full-text versions would disagree, Mr. Murray "readers digest" summaries of the book were terrific. This book allowed me a great overview of 17 marketing books in one.
For someone new to marketing it was so quick and excellent reading to get me up to speed. You'll have to wait for a experienced marketing major for their judgment.
I felt it should be required reading for anyone who wants to know more about marketing but don't have the time to read all the full-text versions.
3 of 3 people found the following review helpful.
The Cliff Notes Version to Great Marketing
By Roger Bauer
A "Cliff Notes" version of some of the top marketing books published. If you can't read all of the titles individually, this summary compilation makes for a good thought provoking start.
1 of 1 people found the following review helpful.
A wonderful time saver!
By Janine Bolon
I was teaching a class on marketing at a local college and I found this book valuable to review many of the principles I have used thoroughout my own life with the 15 successful businesses I have run. I was able to read this book quickly, absorb the primary points and found the advice given totally in line with my own personal experiences as a serial entrepreneur. A must read for anyone wanting an overview of marketing tips for the self-employed.
Janine Bolon, Financial Coach, Radio Talk Show Host, author of "Money...It's Not Just for Rich People!" available on amazon. Money...It's Not Just for Rich People!
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